“Geographically, Europe is a tail to the Asiatic kite.” 
Why do people call the western portion of Asia “Europe”?
It’s not a continent.
South Asia is bigger, and has more people, ethnicities and languages, and it’s not considered a continent. The same goes for Southeast Asia, which is also not considered a continent. The same goes for China, and it’s only considered a country!
Nearly every West Asian language has its roots in another part of Asia.
Nearly every West Asian religion was founded in another part of Asia.
So why should West Asia be called “Europe” and classified as a continent?
Don’t tell me it’s because “Europeans” are white. First of all, nobody is white, or black. Have you ever seen a person the color of either of these hands?
In fact, there is no skin color, and hardly a phenotypical characteristic, found in West Asia that is not found (or original to) another part of Asia or North Africa. You can hardly find a Nord, even, who doesn’t “look” half-“Asian”.
“There is no such thing as a white race, much as this is talked of, but every white man is a faded or bleached one.” (Schopenhauer )
The “distinctive culture/heritage” doesn’t fly, either. Has Western Asia spread its religion, language, alphabet and philosophy further than South Asia has historically? Certainly not, when you consider Buddhism and the Sanskrit alphabet alone. Let’s not even go into the South Asian-West Asian (Indo-“European”) language “family”. It’s really the South Asian language family (which took root in West Asia as much as it did other parts of Asia).
There is no such continent as “Europe”. As a common name for West Asia, perhaps the term could still survive.
That notwithstanding, the “E”U is AWAN- Association of West Asian Nations, a regional bloc like ASEAN (Association of South-East Asian Nations). Or we could call it WAARC- West Asian Association for Regional Cooperation, like SAARC (South Asian Association for Regional Cooperation).
“european” as a phenotypical designation could work: the word “Europe” derives from the roots ”eur-” + “op-” meaning “broad-faced”. It’s just another term like dolichocephalic, prognathous, etc.
That DOES make something of a case for using europe in a place name, but as a place name, it would be Europia (the same way the Greek words comprising Ethiopia (‘land of burnt faces’, literally) is conjugated. Either way, “Europia”, ‘Land of the Broad-Headed’ would not correspond to traditional “Europe”:
Long story short:
“Europe” is West Asia.
“Western Europe” is Far West Asia.
“Europeans” are West Asians.
“Western” means West Asian.
Next up: Arabia is North-East Africa…
 Dorsey, George. Why We Behave Like Human Beings, pp. 44-45; quoted in Jackson, John G. “Ethiopia and the Origin of Civilization” (1939); Retrieved 17.12.2014 from http://2017blackart.wordpress.com/2009/11/01/ethiopia-and-the-origin-of-civilization-by-john-g-jackson/
 Jackson, John G. “Ethiopia and the Origin of Civilization” (1939); Retrieved 17.12.2014 from http://2017blackart.wordpress.com/2009/11/01/ethiopia-and-the-origin-of-civilization-by-john-g-jackson/
”Why ‘Race’ Matters and ‘The Races’ Don’t”. Aryanism.net. Retrieved 18.12.2014 from http://aryanism.net/politics/white-nationalists/why-race-matters