This Is Your Brain on Junk Food

There are a range of factors that scientists and food manufacturers use to make food more addictive.

Dynamic contrast. Dynamic contrast refers to a combination of different sensations in the same food. In the words of Witherly, foods with dynamic contrast have:

… an edible shell that goes crunch followed by something soft or creamy and full of taste-active compounds. This rule applies to a variety of our favorite food structures — thecaramelized top of a cremebrulee, a slice of pizza, oran Oreo cookie — the brain finds crunching through something like this very novel and thrilling.

Salivary response. Salivation is part of the experience of eating food, and the more that a food causes you to salivate, the more it will swim throughout your mouth and cover your taste buds. For example, emulsified foods like butter, chocolate, salad dressing, ice cream, and mayonnaise promote a salivary response that helps to lather your taste buds with goodness. This is one reason why many people enjoy foods that have sauces or glazes on them. The result is that foods that promote salivation do a happy little tap dance on your brain and taste better than ones that don’t.

Rapid food meltdown and vanishing caloric density. Foods that rapidly vanish or “melt in your mouth” signal to your brain that you’re not eating as much as you actually are. In other words, these foods literally tell your brain that you’re not full, even though you’re eating a lot of calories.

The result: You tend to overeat.

In his best-selling book Salt Sugar Fat, author Michael Moss describes a conversation with Witherly that explains vanishing caloric density perfectly…

I brought him two shopping bags filled with a variety of chips to taste. He zeroed right in on the Cheetos. “This,”Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,”Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it … you can just keep eating it forever.”

Sensory specific response. Your brain likes variety. When it comes to food, if you experience the same taste over and over again, then you start to get less pleasure from it. In other words, the sensitivity of that specific sensor will decrease over time. This can happen in just minutes.

Junk foods, however, are designed to avoid this sensory specific response. They provide enough taste to be interesting (your brain doesn’t get tired of eating them), but it’s not so stimulating that your sensory response is dulled. This is why you can swallow an entire bag of potato chips and still be ready to eat another. To your brain, the crunch and sensation of eating Doritos is novel and interesting every time.

Calorie density. Junk foods are designed to convince your brain that it is getting nutrition, but to not fill you up. Receptors in your mouth and stomach tell your brain about the mixture of proteins, fats, carbohydrates in a particular food, and how filling that food is for your body. Junk food provides just enough calories that your brain says, “Yes, this will give you some energy,” but not so many calories that you think, “That’s enough, I’m full.” The result is that you crave the food to begin with, but it takes quite some time to feel full from it.

Memories of past eating experiences. This is where the psychobiology of junk food really works against you. When you eat something tasty (say, a bag of potato chips), your brain registers that feeling. The next time you see that food, smell that food, or even read about that food, your brain starts to trigger the memories and responses that came when you ate it. These memories can actually cause physical responses like salivation and create the “mouth-watering” craving that you get when thinking about your favorite foods.

All of this brings us to the most important question of all.

Food companies are spending millions of dollars to design foods with addictive sensations. What can you and I do about it? Is there any way to counteract the money, the science, and the advertising behind the junk food industry?

How to Kick the Junk Food Habit and Eat Healthy

The good news is that the research shows that the less junk food you eat, the less you crave it. My own experiences have mirrored this. As I’ve slowly begun to eat healthier, I’ve noticed myself wanting pizza and candy and ice cream less and less. Some people refer to this transition period as “gene reprogramming.”

Whatever you want to call it, the lesson is the same: If you can find ways to gradually eat healthier, you’ll start to experience the cravings of junk food less and less. I’ve never claimed to have all the answers (or any, really), but here are three strategies that might help.

1. Use the “outer ring” strategy and the “5 ingredient rule” to buy healthier food.

The best course of action is to avoid buying processed and packaged foods. If you don’t own it, you can’t eat it. Furthermore, if you don’t think about it, you can’t be lured by it.

We’ve talked about the power of junk food to pull you in and how memories of tasty food in the past can cause you to crave more of it in the future. Obviously, you can’t prevent yourself from ever thinking about junk food, but there are ways to reduce your cravings.

First, you can use my “outer ring” strategy to avoid processed and packaged foods at the grocery store. If you limit yourself to purchasing foods that are on the outer ring of the store, then you will generally buy whole foods (fruits, vegetables, meat, eggs, etc.). Not everything on the outer ring is healthy, but you will avoid a lot of unhealthy foods.

You can also follow the “5 ingredient rule” when buying foods at the store. If something has more than 5 ingredients in it, don’t buy it. Odds are, it has been designed to fool you into eating more of it. Avoid those products and stick with the more natural options.

2. Eat a variety of foods.

As we covered earlier, the brain craves novelty.

While you may not be able to replicate the crunchy/creamy contrast of an Oreo, you can vary your diet enough to keep things interesting. For example, you could dip a carrot (crunchy) in some hummus (creamy) and get a novel sensation. Similarly, finding ways to add new spices and flavors to your dishes can make eating healthy foods a more desirable experience.

Moral of the story: Eating healthy doesn’t have to be bland. Mix up your foods to get different sensations and you may find it easier than eating the same foods over and over again. (At some point, however, you may have to fall in love with boredom.)

3. Find a better way to deal with your stress.

There’s a reason why many people eat as a way to cope with stress. Stress causes certain regions of the brain to release chemicals (specifically, opiates and neuropeptide Y). These chemicals can trigger mechanisms that are similar to the cravings you get from fat and sugar. In other words, when you get stressed, your brain feels the addictive call of fat and sugar and you’re pulled back to junk food.

We all have stressful situations that arise in our lives. Learning to deal with stress in a different way can help you overcome the addictive pull of junk food. This could includesimple breathing techniques or a short guided meditation. Or something more physical like exercise or making art.

With that said, if you’re looking for a better written and more detailed analysis of the science of junk food, I recommend reading the #1 New York Times best-seller Salt Sugar Fat.

James Clear writes at JamesClear.com, where he shares ideas about using behavior science to improve your performance and master your habits. For useful ideas on how to live a healthy life, both mentally and physically, join his free newsletter.

Follow James Clear on Twitter: www.twitter.com/james_clear

From http://www.huffingtonpost.com/james-clear/why-we-crave-junk-food_b_4261415.html?ir=Taste&ref=topbar

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Why You Should Never Eat High Fructose Corn Syrup

In recent history, we’ve gone from 20 teaspoons of sugar per person per year to about 150 pounds of sugar per person per year. That’s a half pound a day for every man, woman, and child in America.

The average 20-ounce soda contains 15 teaspoons of sugar, all of it high fructose corn syrup. And when you eat sugar in those doses, it becomes a toxin.

As part of the chemical process used to make high fructose corn syrup, the glucose and fructose — which are naturally bound together — become separated. This allows the fructose to mainline directly into your liver, which turns on a factory of fat production in your liver called lipogenesis.

This leads to fatty liver, the most common disease in America today, affecting 90 million Americans. This, in turn, leads to diabesity — pre-diabetes and Type 2 diabetes. So, high fructose corn syrup is the real driver of the current epidemic of heart attacks, strokes, cancer, dementia, and of course, Type 2 diabetes.

HFCS contains dangerous chemicals and contaminants

Chemical contaminants used during manufacturing end up in the HFCS and in our food.  What we know, for example, is that chloralkali is used in making high fructose corn syrup. Chloralkai contains mercury. And there are trace amounts of mercury found in high fructose corn syrup-containing beverages.  Over time, these heavy metals can accumulate in the body, causing health problems.

Additionally, when we look at the chemical components of high fructose corn syrup on a spectrograph, we can see that it contains many weird chemicals that we know nothing about.

Look out for the red flag

The main reason you should give up high fructose corn syrup is that it’s a big red flag for very poor quality food. If you see this ingredient on a label, I guarantee you the food is processed junk. So, if high fructose corn syrup is anywhere on the label, put it back on the shelf. You should never eat this food.

If you want to stay healthy, lose weight easily, get rid of chronic disease, and help reduce the obesity epidemic, the single most important thing you can do is eliminate high fructose corn syrup from your diet and from your children’s diet.

Purge your kitchen

I challenge you to go into your kitchen right now, go in the cupboard and refrigerator, and look at every single label. And I want you to count how many products you have right now in your house that contain high fructose corn syrup. Then, I want you to get a big garbage bag and throw them out and find replacements that are free of it.

If you want to have some sugar, that’s fine. Have a little sugar, but add it to your food yourself. Don’t eat food made with added sugar. Cut the high fructose corn syrup from your life forever. You’ll be healthier. Our planet will be healthier. And we’ll have a healthier generation of children.

Mark Hyman, MD is a practicing physician, founder of The UltraWellness Center, a six-time New York Times bestselling author, and an international leader in the field of Functional Medicine. You can follow him on Twitter, connect with him on LinkedIn, watch his videos on YouTube, become a fan on Facebook, and subscribe to hisnewsletter.

For more by Mark Hyman, MD, click here.

For more on personal health, click here.

Follow Mark Hyman, MD on Twitter: www.twitter.com/markhymanmd

from http://www.huffingtonpost.com/dr-mark-hyman/high-fructose-corn-syrup_b_4256220.html?ir=Taste&ref=topbar

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